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April 13, 2016 By Ted Leave a Comment

Directing Traffic – How to Drive More Prospects to Your Website

5 SEO Tips Header

 

You don’t have to hire an expensive Search Engine Optimization (SEO) expert to make a meaningful improvement in your website’s ranking on a search engine results page. See the cover story in this month’s issue of Residential Systems Magazine by Ted Green on the five simple steps you can take that will propel your website to the top of the Google (or Bing, or Yahoo, or Ask) results page.

We talk to SEO experts and even some integrators to give you the inside scoop on how to drive more traffic to your website. Check it out at this link…

Filed Under: Marketing, Search Engine Optimization Tagged With: Search Engine Optimization, SEO, Ted Green

February 26, 2016 By Ted Leave a Comment

HTSA Appoints Stratecon as Media Representative

HTSA 20 yearsThe Stratecon Group, Inc., a leading tech industry strategic marketing company, announced  today that the Home Technology Specialists of America (HTSA) has appointed it as media representative for the organization. This appointment is effective immediately.

See more on this new partnership… [Read more…]

Filed Under: B-to-B, Communications, Marketing, News, Strategy Tagged With: Home Technology Specialists of America, HTSA, Jon Robbins

July 8, 2015 By Ted Leave a Comment

Top 5 Complaints Employees Have About Bosses

Photo of workplace

New research from Interact/Harris offers a cautionary tale on the risks to companies from a breakdown in communications between bosses and their employees, according to an analysis by the Harvard Business Review. Success is often contingent on efficient execution from well-directed teams. But when communication breaks down, all bets are off.

See where employees say managers drop the ball… [Read more…]

Filed Under: Communications, Management, Survey Tagged With: bosses, employees

June 30, 2015 By Ted 2 Comments

4 Steps to Taking Control of Your Brand Image

Branding graphicQuestion: Who controls your brand’s image in the marketplace? Did you shout…”I do”?!?! Well, if you think you are in complete control over your brand image – you are mistaken. The fact is, while you have some influence, there are forces at play that can have a huge impact on the market perception of your brand that you may not even perceive.

And if you don’t actively and consistently tend to your brand image through proactive brand building initiatives, watch out…that control can fall totally into the wrong hands. So let’s look at 4 steps you can take to wrest back control of your brand image. But first, a little background. [Read more…]

Filed Under: Branding Tagged With: branding, websites

June 1, 2015 By Ted Leave a Comment

Beyond the Referral; Tools and Techniques to Power Up Your Marketing Strategy

Graphic from June Residential Systems magazine

 

Be sure to see Ted’s latest article, Beyond the Referral – Tools and Techniques to Power Up Your Marketing Strategy in the June issue of Residential Systems magazine. We reveal new data on the power of digital marketing, highlight new trends in customer behavior, and share tips on which tools to start with to “power up” your marketing.  [Read more…]

Filed Under: Marketing, Strategy Tagged With: Residential Systems Magazine, Ted Green

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Recent Posts

  • Directing Traffic – How to Drive More Prospects to Your Website
  • HTSA Appoints Stratecon as Media Representative
  • Top 5 Complaints Employees Have About Bosses
  • 4 Steps to Taking Control of Your Brand Image
  • Beyond the Referral; Tools and Techniques to Power Up Your Marketing Strategy

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