We’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the above image is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.
And while some marketers have allowed evolving technologies to distract them from this core principle…the smart marketer recognizes its enduring power. The key is to use today’s technology as another avenue for spreading your story…but don’t let the technology become the story.