Be sure to see Ted’s latest article, Beyond the Referral – Tools and Techniques to Power Up Your Marketing Strategy in the June issue of Residential Systems magazine. We reveal new data on the power of digital marketing, highlight new trends in customer behavior, and share tips on which tools to start with to “power up” your marketing. [Read more…]
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
This change is impacting both B-to-C (business-to-consumer; i.e. retailers, installers & integrators) and B-to-B (business-to-business; i.e. brands, reps & distributors) marketers. This point was further driven home by an article that appeared recently on AdAge.com called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing.
As you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy. [Read more…]
It is simply not good enough to have a good product – or even a great message. The electronics industry is large and noisy…and getting your message out to your market is a real challenge. And not only getting your message through, but getting through with your original intent…intact. [Read more…]
