The Stratecon Group, Inc.

  • Home
  • About Stratecon
  • Blog
  • Contact Us
You are here: Home / Communications / Cutting Through the Clutter

October 27, 2014 By Ted Leave a Comment

Cutting Through the Clutter

Photo from CEDIA 2014

It is simply not good enough to have a good product – or even a great message. The electronics industry is large and noisy…and getting your message out to your market is a real challenge. And not only getting your message through, but getting through with your original intent…intact.

There are several clever tactics that help you rise above the noise. For example – one method is to carefully craft your message to be strategic and impactful. Don’t just say, “ABC Company Announces the Availability of Its XYZ Product line.”

Instead, crystallize your announcement around some key feature of the product, and make its availability…newsworthy. So something more like, “Integrators Rejoice over Secure Long Run HDMI Cable Installs Thanks to New Line of HDBaseT Solutions from ABC Company,” will have a better chance of catching the attention of dealers and installers.

The Stratecon Group is your expert specialty communications team! We help you craft your message…select the optimal media for transmittal…and get your message out to your market – with its original meaning delivered with powerful emotional impact.

Filed Under: Communications, Strategy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Directing Traffic – How to Drive More Prospects to Your Website
  • Top 5 Complaints Employees Have About Bosses
  • 4 Steps to Taking Control of Your Brand Image
  • Beyond the Referral; Tools and Techniques to Power Up Your Marketing Strategy
  • The DaVinci Group Selects Stratecon to Create Content for New Dealer Support Program

Categories

  • B-to-B
  • Branding
  • Communications
  • Content
  • Management
  • Marketing
  • News
  • Search Engine Optimization
  • Social Media
  • Strategy
  • Survey
  • Trends

RSS Strata-gee.com Feed

  • Savant Exec Angela Larson Joins Azione Unlimited Advisory Board
  • Italian High-End Audio Maker Gold Note Selects Fidelity Imports as U.S. Distributor
  • WiSA Edges Closer to the Abyss; Auditors Note ‘Substantial Doubt’; New Nasdaq Delisting Notice
  • In a Shocking Reversal, Judge Grants Dish Motion; Throws Out Jury Verdict
  • A Jury Finds that Dish Network Must Pay $470M for Patent Infringement

Archives

  • April 2016
  • July 2015
  • June 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • October 2014
  • June 2014

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Company Profile

There are many "marketing" companies dedicated to one or more specific marketing disciplines. But Stratecon brings the power of strategy to bear which, when applied to these disciplines, turbocharges your results.

Search Our Website

Subscribe to Our Feeds

  • RSS - Posts
  • RSS - Comments

Connect With Us…

The Stratecon Group, Inc.
Strategic Concepts in Marketing
P.O. Box 4362
Metuchen, NJ 08840

phn. 732.321.4181
Email: info@stratecongroup.com

Copyright © 2023 · The Stratecon Group, Inc., All Rights Reserved · Log in