It is simply not good enough to have a good product – or even a great message. The electronics industry is large and noisy…and getting your message out to your market is a real challenge. And not only getting your message through, but getting through with your original intent…intact.
There are several clever tactics that help you rise above the noise. For example – one method is to carefully craft your message to be strategic and impactful. Don’t just say, “ABC Company Announces the Availability of Its XYZ Product line.”
Instead, crystallize your announcement around some key feature of the product, and make its availability…newsworthy. So something more like, “Integrators Rejoice over Secure Long Run HDMI Cable Installs Thanks to New Line of HDBaseT Solutions from ABC Company,” will have a better chance of catching the attention of dealers and installers.
The Stratecon Group is your expert specialty communications team! We help you craft your message…select the optimal media for transmittal…and get your message out to your market – with its original meaning delivered with powerful emotional impact.