Marketing

April 13, 2016 By Ted Leave a Comment

Directing Traffic – How to Drive More Prospects to Your Website

You don’t have to hire an expensive Search Engine Optimization (SEO) expert to make a meaningful improvement in your website’s ranking on a search engine results page. See the cover story in this month’s issue of Residential Systems Magazine by Ted Green on the five simple steps you can take that will propel your website to the top of the Google (or Bing, or Yahoo, or Ask) results page.

We talk to SEO experts and even some integrators to give you the inside scoop on how to drive more traffic to your website. Check it out at this link…

June 30, 2015 By Ted 2 Comments

4 Steps to Taking Control of Your Brand Image

Question: Who controls your brand’s image in the marketplace? Did you shout…”I do”?!?! Well, if you think you are in complete control over your brand image – you are mistaken. The fact is, while you have some influence, there are forces at play that can have a huge impact on the market perception of your brand that you may not even perceive.

And if you don’t actively and consistently tend to your brand image through proactive brand building initiatives, watch out…that control can fall totally into the wrong hands. So let’s look at 4 steps you can take to wrest back control of your brand image. But first, a little background. [Read more…]

June 1, 2015 By Ted Leave a Comment

Beyond the Referral; Tools and Techniques to Power Up Your Marketing Strategy

Be sure to see Ted’s latest article, Beyond the Referral – Tools and Techniques to Power Up Your Marketing Strategy in the June issue of Residential Systems magazine. We reveal new data on the power of digital marketing, highlight new trends in customer behavior, and share tips on which tools to start with to “power up” your marketing. [Read more…]

February 10, 2015 By Ted 1 Comment

7 Trends That Will Influence Marketing in 2015

Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

This change is impacting both B-to-C (business-to-consumer; i.e. retailers, installers & integrators) and B-to-B (business-to-business; i.e. brands, reps & distributors) marketers. This point was further driven home by an article that appeared recently on AdAge.com called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing.

See our take on AdAge.com’s Seven Trends… [Read more…]

January 23, 2015 By Ted Leave a Comment

Storytelling – Your Story is Your Key to Success

We’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the above image is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.

And while some marketers have allowed evolving technologies to distract them from this core principle…the smart marketer recognizes its enduring power. The key is to use today’s technology as another avenue for spreading your story…but don’t let the technology become the story.

Directing Traffic – How to Drive More Prospects to Your Website

4 Steps to Taking Control of Your Brand Image

Beyond the Referral; Tools and Techniques to Power Up Your Marketing Strategy

7 Trends That Will Influence Marketing in 2015

See our take on AdAge.com’s Seven Trends… [Read more…]

Storytelling – Your Story is Your Key to Success

A major industry magazine called 2014 ‘The Year of the Story”…see why below… [Read more…]

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