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February 10, 2015 By Ted 1 Comment

7 Trends That Will Influence Marketing in 2015

'Trends' graphic
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

This change is impacting both B-to-C (business-to-consumer; i.e. retailers,  installers & integrators) and B-to-B (business-to-business; i.e. brands, reps & distributors) marketers. This point was further driven home by an article that appeared recently on AdAge.com called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing.

See our take on AdAge.com’s Seven Trends… [Read more…]

Filed Under: B-to-B, Communications, Content, Marketing, Strategy, Trends Tagged With: AdAge.com

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