The Stratecon Group, Inc. and NewBay Media, LLC have reached an agreement on a content supply program. Under this agreement, Stratecon will create a series of in-depth articles and analyses on a variety of key topics for the technology industry – and for electronic systems integrators – to be published by one or more NewBay Media properties. [Read more…]
Instagram is Now 2nd Largest Social Media SiteHey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
This change is impacting both B-to-C (business-to-consumer; i.e. retailers, installers & integrators) and B-to-B (business-to-business; i.e. brands, reps & distributors) marketers. This point was further driven home by an article that appeared recently on AdAge.com called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing.
We’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the above image is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.
And while some marketers have allowed evolving technologies to distract them from this core principle…the smart marketer recognizes its enduring power. The key is to use today’s technology as another avenue for spreading your story…but don’t let the technology become the story.
Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.
