Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.
As you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy. [Read more…]
It is simply not good enough to have a good product – or even a great message. The electronics industry is large and noisy…and getting your message out to your market is a real challenge. And not only getting your message through, but getting through with your original intent…intact. [Read more…]
WELCOME to The Stratecon Group – Strategic Concepts in Marketing.
For some time now, the Stratecon Group website had most of its content resident at our sister site Strata-gee.com. We are in the process of relaunching an all-new The Stratecon Group website which will contain its own content and information separate from Strata-gee.
Please bear with us while we work on this transition. You will find placeholder text and nonsensical items which exist only to help us work out formatting and prepare the area for new content.
Check back with us often, as all-new content is coming soon at The Stratecon Group – Strategic Concepts in Marketing.